Everyone at La Biosthétique has been wondering this since autumn 2016. Because in 2016-2017, too, the Société Française de Biosthétique cooperated with La Biosthétique and the Weiser family to invite their customers to create their perfect Total Beauty look on a model of their choice and document this in photos with four different perspectives. The international high-calibre jury of experts, consisting of top stylists and beauty journalists, assessed the criteria of haircut, hair colour, styling, make-up, choice of model, quality of photos and the overall impression and, from the hundreds of entries, picked 21 national winners. The winners were invited to come with a companion to the award show in Paris where they would compete for first place.

On the eve of the award, they and many guests attended the glamorous get-together in the high-calibre Monsieur Bleu, and were happy to see each other again. The next day, the Weiser family invited guests to an impressive open office at the La Biosthétique headquarters. Many guests also visited the La Biosthétique flagship salon Coiffure Beauté on the elegant Avenue Pierre 1er de Serbie in the first arrondissement. Subsequently, the top stylists of the International La Biosthétique Artistic Team, led by Creative Director Alexander Dinter, presented a fascinating hair, fashion and designer show with impressive models and current trends in the Salle Wagram. Further highlights included the sensational breakdancing show of the duo Les Gamal, as well as the musical performances of violinists Regina and Julien.